From a homemaker’s hobby to a now professionally run business, RED RIBBON BAKESHOP’s sweet story began with one goal at heart- to make every family celebration truly special by creating delicious and beautiful cakes.

Proudly Filipino owned, Red Ribbon started in 1979 as a hobby-induced business in Timog, Quezon City, lovingly shared in the frequent get-togethers, that eventually turned to orders from family members who in turn shared their delight with a wider circle of relatives and friends. When the cake boxes were adorned with a red ribbon, the hobby turned into a flourishing business.

Over time, the popularity of Red Ribbon cakes grew. Our cakes and rolls became a nationwide Filipino favorite and even excited international tastes. This paved the way for us to venture globally by opening our first overseas branch at West Covina, California in 1984.

Superior quality has been a source of our corporate pride. Our recipes for light, moist and heavenly cakes and pastries continue to be the standards for every Red Ribbon product, which consistently win in product tests versus the competition.

Today, Red Ribbon has grown to over 450 outlets all over the Philippines and over 30 stores in US with locations in California, Nevada, Washington, Hawaii, New York, New Jersey, Virginia, Texas and Illinois. The Los Angeles Times has twice cited Red Ribbon’s Mango Supreme Cake and Ube Overload Cake as the “BEST OF L.A.”. EATER also named Red Ribbon Bakeshop as one of the best restaurants to get Ube desserts in Las Vegas.

With its acquisition in October 2005 by Jollibee Foods Corporation, Red Ribbon entered a new phase in its company history and has now become one of the biggest and fastest growing bakeshops- carrying the same brand of best-tasting and expertly-made baked products, taking part in every Filipino’s sweet special moments.